01
Marketing & business research
Reading, taking notes, confronting ideas. I dedicate part of my time to going deeper into topics around consumption, corporate strategy and the psychology of choice.
ReadingCase studiesAnalysis
Beyond the office
What drives me, beyond the work
My passions aren't separate from my profession — they fuel it and make it more grounded.
02
Entrepreneurship
Talking with founders, observing their intuitions and learnings, advising occasionally. Entrepreneurship is, for me, a living lab of marketing in action.
MentorshipEcosystemStartups
03
My attachment to Africa
My roots, but also a field of analysis and engagement. I follow the transformation of African markets, the rise of new brands and the role they will play in the global economy.
Emerging marketsCultureAfrican brands
04
My Christian faith
An essential part of who I am. It invites me to practice listening, humility and care — qualities that also guide the way I approach my work.
Spiritual lifeValuesCommunity