Services

Five levers, one coherent approach

Whether you're launching a product, repositioning a brand or scaling growth, my work is built around five complementary expertises.

Market Intelligence

Understand before you act.

Your strategic decisions deserve more than intuition. I build a structured intelligence setup that turns market noise into actionable signals: competitors, deep trends, regulatory shifts, evolving customer expectations. You stop reacting — you start anticipating.

Ideal for

Executive teams and marketing leaders who want to move from reactive to anticipatory steering.

Duration

One-off engagement (3-6 weeks) or quarterly retainer.

Typical deliverables

Structured competitive intelligence report (executive summary + annex)
Visual, prioritized competitive mapping
Trend and weak-signal analysis
Prioritized strategic recommendations
Live monitoring dashboard (optional)

Market Research

Insights that sharpen your choices.

Launching a product, entering a new market, repositioning a brand — these high-stakes decisions shouldn't be made blind. I design tailored studies that combine methodological rigor and field-level intuition to validate your hypotheses, or reveal new ones.

Ideal for

Founders, marketing and innovation leaders who invest and want to de-risk their decisions.

Duration

4-10 weeks depending on methodology.

Typical deliverables

Qualitative research (in-depth interviews, focus groups)
Quantitative studies (surveys, statistical analysis)
Customer segmentation and actionable personas
Opportunity and feasibility study (documented go/no-go)
Strategic readout with clear recommendations

Marketing Strategy

A clear direction, assumed priorities.

A great marketing strategy fits on one page — but it takes weeks of thinking, data and alignment. I help you clarify positioning, prioritize initiatives and build a roadmap your teams can actually execute, with the right KPIs to steer.

Ideal for

Leaders and CMOs who want to take back the reins on their marketing trajectory.

Duration

6-12 weeks.

Typical deliverables

Full marketing diagnosis (internal + market)
Strategic platform: positioning, promise, differentiation
Go-to-market plan by segment and channel
12-month activation roadmap with quarterly milestones
KPI dashboard and steering rituals

Brand & Communication

A brand that's seen, heard and felt.

A brand isn't a logo, it's a coherent promise expressed at every touchpoint. I build with you a solid brand platform and clear editorial line, giving your teams (and creative partners) a compass to deliver with consistency and character.

Ideal for

Brands launching, repositioning, or losing coherence after a period of fast growth.

Duration

4-8 weeks.

Typical deliverables

Brand platform (mission, vision, values, archetype)
Positioning, promise and key messages by audience
Editorial line, tone of voice and vocabulary
Creative brief and art direction for your agencies
Multi-channel communication guidelines

Growth & Performance

From acquisition to retention, without waste.

Marketing performance isn't a sprint, it's a system. I audit your channels, identify leaks in your funnel and help you build a data-driven acquisition and retention setup — where every euro invested is measurable and optimizable.

Ideal for

Scale-ups, e-commerce brands and service companies moving from artisanal to industrial marketing.

Duration

Scoped engagement (6-10 weeks) then monthly retainer.

Typical deliverables

Full-funnel acquisition and conversion audit
Multi-channel acquisition strategy (SEO, SEA, social, content, partnerships)
Analytics setup (GA4, server-side tracking, attribution)
Prioritized test & learn plan
Monthly performance reporting and optimization rituals

How I work

Every engagement follows the same thread: listen, understand, prioritize, execute, measure.

1
Listen
Initial conversation to understand your context, challenges and objectives.
2
Diagnose
Immersion in your market, your data, your team. Identifying leverage points.
3
Recommend
Structured, clear, actionable output. Prioritized choices, not endless lists.
4
Execute
Hands-on support for delivery, in coordination with your teams or vendors.
5
Measure
KPI tracking, adjustments, capitalization. Performance is built over time.

Let's discuss your project