Why it matters
A business plan is not an administrative formality: it is the first proof of seriousness in the eyes of a banker, an investor or a future partner. A generic document with unverifiable projections gets spotted in five minutes and disqualifies the project before its substance is even considered.
But the real beneficiary of the work is you. Building the plan forces the questions enthusiasm avoids: who will pay, how much, why you, with what cost structure. My role is to bring the method and outside eye that turn a conviction into a solid, numbers-backed case.
Whether you're launching a company, preparing a fundraising round or a banking application, I help you turn your vision into a credible business plan. Business model, concise market study, commercial strategy, three-year financial projections: a structured document that speaks to investors, banks and future partners.
My methodology
Three to six weeks depending on scope, with one principle: every number in the file must be defensible in a meeting.
- 1
Framing the project and its readers
Bank, investors, partners or support programmes: each reader evaluates differently. The file is built for its real readers, against their evaluation criteria.
- 2
Business model
Business Model Canvas then critical reading: revenue streams, cost structure, key assumptions. We identify the 3 assumptions carrying the whole model, the ones to prove first.
- 3
Synthetic market study
A defended market size, mapped competition, justified positioning. Rigorous enough to convince, synthetic enough to be read.
- 4
Commercial and marketing strategy
How customers arrive, at what cost, with what sales cycle: the bridge between ambition and numbers. The section investors challenge the most.
- 5
3-year financial plan
Projected P&L, cash flow, working capital, break-even. Three scenarios (conservative, central, ambitious) with explicit assumptions behind every curve.
What you get
- Business model (Business Model Canvas + strategic readout)
- Concise market study and competitive analysis
- Three-year commercial and marketing strategy
- Three-year financial projections (P&L, cash, working capital)
- Pitch-ready deliverable (PDF + investor slides)
Frequently asked questions
Do you work with chartered accountants?+
Yes, and I recommend it for the final validation of the financial section, especially the tax and social specifics of your country. I build the economic logic and projections; your accountant certifies compliance. The two roles are complementary.
Do you support Cameroonian entrepreneurs?+
It is a significant part of my work. Local bank files, entrepreneurship support programmes, CEMAC-region projects: I know what these evaluators expect and the realities on the ground. My rates are calibrated accordingly for founders in the sub-region.
What if my project is not viable?+
Then the business plan will have done you its greatest service: showing it before you invest your savings. The work sometimes leads to a pivot (different segment, different revenue model) rather than abandonment. I owe you the truth of the file, not a complacent document.
Let's talk about your project
30 minutes to understand your context and tell you honestly whether I can help.